theintergroup (tig) | Lingerfield Park | Knaresborough | North Yorkshire | HG5 9JA

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Babycare Rebrand

This year, Tig successfully provided design and print solutions for nursery retailers Babycare.

Babycare is an independent family-run business with a passion for excellent service and customer care. They are also the proud home of the ONLY official Silver Cross factory outlet.

The Bradford based company were looking for a solution to help push their online market. They had major sales success from the store, however, they wanted to say the same for their online results.

The rebranding resulted in a clean and professional look, complementing the Silver Cross label. They now have a product that can sit alongside and be known at first glance as a Silver Cross Outlet. It was important that Babycare Bradford kept its own identity. New accent colours and design features were introduced to subtly stand out on their own.

They approached Tig for a refresh – from stationery to signage, and recently launched their new responsive website.

The Website

Babycare’s objective was to give consumers an exciting online shopping experience. User friendly live chat was implemented with a much easier system to buy online, compared to their previous website.

Strong branding is used impeccably throughout the site, with stand-out enticing high definition imagery.

In the first week since the new website went live, the client has already reported a huge increase in traffic and it’s going from strength to strength.

Do you need to discuss a similar project? Tig are happy to help. Contact us today.

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