theintergroup (tig) | Lingerfield Park | Knaresborough | North Yorkshire | HG5 9JA

the inter group blog smart design

New website for Spencers Trousers

Established in 1992, Spencers Trousers have been a specialist trouser manufacturer in the upper cold valley in West Yorkshire.

Spencers Trousers have long been associated with high quality cloth and trouser manufacturing ever since.

Spencers trousers approached us with the task of revamping and improving sales on the website. They were keen to modernise the website but keep the user-friendlyness their current customers were used to seeing on the old website. They found that the old website did nothing in terms of online sales and they were eager to change that and make it the number one sales area.

The design and digital teams here at Tig initially chose to change the whole design of the website and subtly modernised the brand to compete with the brands currently on offer today. Functionality was also a priority with this project as not only did we need to improve and change the process and functionality, we needed to ensure it was still as simple to use as before so that they didn’t have a chance of losing customers out of difficulty when using the website.

In no time, Tig designed and built a brand new responsive website in keeping with the traditional and long history feel that Spencers trousers were known for. Since going live, the website has gone from strength to strength. New customers are a weekly occurrence and old current customers come back and choose to order via the new website.

In the first couple of months of going live, Spencers trousers had already made their return of investment. They are extremely happy with this outcome and look forward to seeing the growth in which the new website is taking their business.

Contact Tig today for all your branding and website needs.

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