Hire Station win at the Hire Association awards
Congratulations to Hire Station who won the Hard Copy Catalogue of the Year award at the recent Hire Association Europe awards.
The award was open to any hire company who could demonstrate an effective, printed or digital/online hire catalogue. Entries were welcome from all sizes of outlet, in all sizes of company, from all related hire sectors.
Hire Station who are long standing Tig clients, were ‘absolutely delighted ‘ to beat stiff competition from the likes of Speedy Hire, HSS and A Plant!
The bespoke Hire Guide, designed and printed by Tig, boasts a very striking front cover which quickly attracts the customer, communicates the company brand, features and products.
The catalogue is well laid out; related products are grouped together in sections which are clearly colour-coded, with distinct section dividers and category icons. Throughout the catalogue highlighted features invite the customer to explore further, plus helpful hints advise on what to do and what tools are needed.
Key messages are introduced in the base banner, with the telephone number and web address shown on every page spread.
Hire Station and Tig have a responsible approach to the environment and throughout the catalogue eco-friendly products are highlighted with an ECO symbol. All the paper used in the production of the catalogue has been offset by direct action through the Woodland Trust and its Carbon Capture scheme.